Swathi Chettipally is the CEO of Designs By Siri and the mother of an adult daughter with autism. She built the company with the mission to develop talent among individuals with autism. She single handedly trained her daughter and others with autism to make jewelry and promote their work on social media. This work brings joy and confidence to the makers and builds self esteem to tackle other problems in their lives. It also promotes the idea that even people with autism can become productive members of the society. Swathi also hosts a weekly radio show to promote autism awareness.